Coke, Pepsi, and Unilever are three of almost twenty major organizations using Happiness in their marketing and advertising messages to consumers. This is being done to leverage the world’s current interest in Happiness and How to be Happier.
Happiness slogans abound as major corporations take advantage of the world’s focus on Happiness since Positive Psychology (Happiness) became a formal body of science in 1998. With the faltering economy and a less optimistic environment in general, Happiness is all the rage with companies trying to link their products to a more buoyant attitude in their customers.
Coke is perhaps the most famous, introducing “Open Happiness” in 2009 as only their 11th slogan since being founded in 1886. Coke spends over $750 million per year on advertising in the U.S. alone with the “Open Happiness” slogan as their centerpiece.
Major companies using Happiness in their advertising and marketing campaigns include:
1. Coca Cola: Open Happiness
2. Lay’s (a unit of Pepsi): The Happiness Exhibit
3. Unilever: Share Happy
4. Best Buy: Buyer Be Happy
5. Ben & Jerry’s: Scoop of Happiness
6. General Mills (Honey Nut Cheerios): Bee Happy, Bee Healthy
7. Humana: Live Happily Ever Now
8. Golden Coral: Help Yourself to Happiness
9. French’s Mustard: Happy Starts Here
10. Adidas: World Cup Soccer Ball is Named Jabulani (Share Happiness in Zulu)
11. Rita’s: a) Ice – Custard – Happiness; and b) What Flavor is Your Happiness?
12. Hershey’s Chocolate: Hershey’s makes S’more happiness; and b) Your Happy Place May be a Dark Place
13. Comcast: Happiness is Only a Power Button Away
14. IHOP: Come Hungry, Leave Happy
15. Edible Arrangements: Happiness is Always in Season
16. HomeGoods: a) Be HomeGoods Happy; and b) Spread Happiness
17. Friendly’s: Happiness. One scoop at a time
18. City of Baltimore: Find Your Happy Place in Baltimore
19. Nivea: a) Happy Sensation Lotion; and b) Touch of Happiness Body Wash
Dozens of smaller companies are also using Happiness in their marketing including Gregory’s Box’d Beverages (7 Reasons to be Happy), and of course, ruHap, The Happiness Company.
Following it’s analysis ruHap, The Happiness Company expects this trend to continue for at least the foreseeable future as more companies are joining the Happiness movement monthly.
About ruHap, The Happiness Company: ruHap – The Number One Google Happiness Company, helps individuals be Happier and companies more productive and profitable by bringing the leading academic Positive Psychology (Happiness) research to users in small, fun, bite sized pieces. Overloaded with information, people still want to learn how to be Happier, but in a quick, easy way.
ruHap’s free website offers extensive Happiness Resources, a Daily Happiness Quote, a blog (How to be Happier), a Facebook application that spreads your Happiness (helping your friends be Happier, and their friends, and their friends too!), a daily poll, and much more.
ruHap’s business services include Happiness Coaching and three seminars:
1) Happy Culture: Maximizing Profitability and Innovation in the Workplace
2) Happy Hiring: How to Recruit Spectacular Employees Right Now; and
3) Happy Sales: The Top Ways to Dramatically Increase Your Revenue by Using Happy and Motivated Sales People
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